Larry Bush "joined Traidcraft in January 2006 as Marketing Director. Previously, Larry worked for ten years in brand management and innovation management roles for Pepsico International, where he was instrumental in launching a number of major food products and brands in the UK and Europe. Larry has been passionate about fair trade since his student days. He has also done voluntary work with the charity Send-a-Cow in Uganda, and is a Trustee for a Nottingham-based charity supporting education in rural Kenya." 
Resources and articles
Related Sourcewatch articles
- Directors, Traidcraft, accessed April 25, 2009.