Laurence Boschetto

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Biographical Information

"Laurence first joined Draft in 1997 as general manager of the New York office, following Draft’s acquisition of Adler Boschetto Peebles, a general ad agency where he was a founder and managing partner. There he gained extensive experience in branding and advertising, making him fluent in all forms of communication.

"His client experience ranges from financial services (from Bank of America to American Express and Fidelity Investments), prestige (from Van Cleef & Arpels to Christian Dior), entertainment (from PrimeStar to DirecTV to Sea World/Busch Gardens), telecommunications (from Verizon to Cablevision), insurance (UnitedHealth Group) and packaged goods (from Beiersdorf to Kraft/Mondelez International and Nestlé). He also knows the business from the client side, having held the position of vice president, corporate advertising director at Manufacturers Hanover.

"In 2008, he was elected to the American Advertising Federation board of directors. He also serves on the Coalition for the Homeless board, and is an enthusiastic supporter of its First Step program, which gives employment opportunities to women who have lost their homes. A native of Boston, Laurence received his BA from Iona College and an MBA from the Hagan School of Business at Iona College." [1]


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  1. draftfcb Laurence Boschetto, organizational web page, accessed March 30, 2013.