In November 2010 "The Rodale Institute, a non-profit organization dedicated to pioneering organic farming through research and outreach, today announced the appointment of Mark Smallwood as Executive Director. Previously, Smallwood served as the Mid-Atlantic Green Mission Specialist and Local Forager for Whole Foods where he was a 2010 National Award Winner being named the “Best Whole Foods Market Spokesperson.” And, as a former organic farmer, he is uniquely suited to understand and lead the Rodale Institute...
"Mr. Smallwood’s professional experience has been dedicated to environmental sustainability, efficiency and conservation. In his previous posts he designed and implemented the Green Mission Environmental Best Practices at Whole Foods where he employed a region-wide composting and recycling initiative resulting in an 80% diversion of waste from landfills, launched energy saving programs and was chosen as a messenger for Al Gore’s Climate Project presenting to over 15,000 people on the effects of Global Warming. 
Resources and articles
- businesswire The Rodale Institute Names Mark Smallwood Executive Director, organizational web page, accessed February 21, 2013.