Media Monitors

From SourceWatch
Jump to navigation Jump to search

Media Monitors, LLC "is a world leader in radio spot monitoring and Newspaper Ad TrackingSM, providing services for broadcasters, newspapers, media research firms and advertising agencies. Our services include Radio Spot Monitoring, Newspaper Ad Tracking, Spot Ten® weekly charts of radio advertisers, and custom research projects upon request.

"Why we exist: For decades, it was expensive and tedious for radio advertisers to verify the number of times a spot played or whether the right copy ran on-air. Now, using the patented technology of Media Monitors, Sales Executives can have details on a particular radio spot or an entire radio and print campaign at their fingertips in seconds. Every day, Media Monitors matches audio to fingerprints of millions of radio commercials and also provides newspaper ad data for its customers.

"Media Monitors is a subsidiary of RCS, Inc. RCS is the world's leading provider of broadcast and Webcast software, serving over 7,000 radio stations, TV music channels, cable companies, satellite music networks and Internet stations worldwide. The Media Monitors broadcast content recognition process is protected by U.S. Patent 5,437,050 and additional patents pending." [1]