Michael Adams is the President of the American Environics "group of research and communications consulting companies with offices and affiliates in Canada, the United States and Europe. Environics Research, the company he co-founded in 1970, monitors and interprets social, political and consumer trends on behalf of a large international clientele of organizations in the public, private and not-for-profit sectors.
"Mr. Adams' special expertise is the impact of social trends on public policy and corporate strategy. He has also published numerous articles and is a frequent commentator on social and political trends in the print and broadcast media and speaks regularly at conferences, annual meetings and seminars.
"Michael Adams is the author of three Canadian best sellers: Sex in the Snow: Canadian Social Values at the End of the Millennium (Penguin, 1997), Better Happy Than Rich? Canadians, Money and the Meaning of Life, (Penguin 2000) and Fire and Ice: The United States, Canada and the Myth of Converging Values, published in May 2003, also by Penguin. Fire and Ice won the prestigious 2003/04 Donner Prize for the best book on Canadian public policy.
"In an article published in the September 2004 issue of The Walrus magazine Michael Adams predicted the re-election of George W. Bush based on his reading of the evolution of social values in the United States. He is currently completing a book on social change in the United States; American Backlash: The Untold Story of Social Change in the United States, forthcoming from Penguin in the fall of 2005.“ 
- "Biography", Accessed January 2007.