Michelle Benson

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Biographical Information

"Michelle joined Impetus Trust in March 2012 to cover Joanna Walker's maternity leave. She has over 20 years' experience in marketing and fundraising spanning the private and voluntary sectors in the UK and internationally. Michelle has headed fundraising teams for Mencap, The Children Society and Shelter, all of which achieved significant income growth under her direction. She was also the Managing Director of Good Business, a leading responsible business consultancy, in addition to holding a senior position in Charity Brands, America's first cause-related marketing agency." [1]


Resources and articles

Related Sourcewatch


  1. Impetus Trust Staff, organizational web page, accessed October 13, 2012.