Peter Vicary-Smith
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Biographical Information
"Peter took over as Chief Executive of Which? in September 2004 after nearly eight years working as Director of Fundraising and Communications at what is now Cancer Research UK. He had started at the Imperial Cancer Research Fund and our merger with Cancer Research Campaign was the largest ever merger in the voluntary sector. Before that, as Head of Appeals, Peter was responsible for all central fundraising at Oxfam, which had been his first job in the charity sector after a distinctly commercial start to his career. Straight from university, Peter worked in marketing for Proctor & Gamble and Mars before moving to the management consultancy, McKinsey." [1]
