Puffing behavior and personality
These handwritten notes from 1973 are about studies of college students; they link puffing patterns to personality traits. The notes say that short-interval puffers have "Higher intelligence, more immaturity, a tendency to be submissive...to be timid rather than thick-skinned, to be more naive rather than sophisticated, to show less will power in general (that's good--means their unlikely to quit)..." "They are young people who are obviously not very sure of themselves and who display their personalities by their puffing."
Title PUFFING BEHAVIOR AND PERSONALITY
Type NOTE, CHART/GRAPH; SCIENTIFIC REPORT
Collection Philip Morris