Sally Jo Fifer

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Sally Jo Fifer "is president and CEO of Independent Television Service (ITVS), which has helped create and present more than 450 independently-produced programs for public broadcasting-programs that explore complex issues, represent diverse communities, and express points-of-view seldom seen on television. Sally oversees ITVS's core operations which include funding, production management, promotion, and distribution of independently produced programming. She is also executive producer of “Independent Lens,” a 29-week national series for PBS. Prior to taking the helm at ITVS, she spent nine years as the executive director of Bay Area Video Coalition (BAVC). She received her bachelor degree from the University of California, Berkeley and master’s degree from Stanford University." [1]

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  1. Sally Jo Fifer, WKC Archive, accessed November 30, 2007.