Moved comments by 22.214.171.124 from article:
We do not know for sure that Sandman's strategy was for AWB to "over-apologize." That was how AWB Secretary Fuller characterized the strategy at the Cole Commission hearing on Friday March 24, 2006. We have not seen Sandman's actual advice to AWB, because the Cole Commission has not yet ruled on whether it is covered by legal privilege.
Sandman's usual strategy, according to his website, is to recommend that corporations and government officials be completely candid in acknowledging their misbehavior. This may be what Fuller meant by "over-apologizing," since complete candour is rather rare among corporations and governments.