Talk:Association (propaganda technique)
Association with familiar and unfamiliar ideas is not the substance of association as a propaganda technique. Associations with likeable concepts, preferred ideas or accepted organizations tend to be the substance of associational efforts.
The ambiguous use of prepositions in the sencond sentence renders falsely identifies the subject of bias:
"The associated bias of the familiar individual or organization..."
Apparently this usually-wrong writer intended to suggest a bias associated with a familiar; correctly though, the bias is "of" the audience toward a familiar, but familiar is not the governing concept (likeable, preferred, accepted is more correct).