2014 Election Cycle Ad Buys
Generation Opportunity, a 501(c)(4) organization, has launched ad buys in several targeted Senate races in 2014, including ads against Senators Kay Hagan (D-NC), Mary Landrieu (D-LA), and Mark Udall (D-CO), costing over $2 million.
The organization has launched two basic ads in multiple states. One ad, launched against Landrieu and Udall, caricatures the senators. In the ad, the two are played by actors and are depicted as children in a shopping cart, who appear to be gleefully overspending on unnecessary items. The ad criticizes their votes on government spending, claiming they are footing younger generations with the bill.
Another, running against both Hagan and Udall, features a young woman complaining about the economic hardship she claims faces her generation. Among other things, she criticizes the senators for votes on spending bills that “crippled [the] economy” and claims they are “forcing [them] to buy healthcare [they] can’t afford.” At the end of the ad, she urges the audience to call Hagan and Udall and tell them to “stop spending [her] generation’s future.”
Generation Opportunity spent a total of $900,000 against Udall, $825,000 against Hagan, and $550,000 against Landrieu, bringing the total of the ad buys to $2.275 million. The ad buys were both on television and online.
- Generation Opportunity, $900k Colorado Ad Buy Puts Grassroots Pressure On Senator Mark Udall, GenerationOpportunity.org, June 25, 2014.
- Generation Opportunity, Generation Opportunity Launches New Ad Campaign In North Carolina, GenerationOpportunity.org, June 11, 2014.
- Generation Opportunity, Generation Opportunity Launches New Ad Campaign in Louisiana, GenerationOpportunity.org, June 19, 2014.