The Smoker Universe
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This article is part of the Tobacco portal on Sourcewatch funded from 2006 - 2009 by the American Legacy Foundation. |
The Smoker Universe
This 4 page, 1986 marketing research document from R.J. Reynolds describes the Smoker Universe as "downscale, non-college track, open-collar." It contains a graph showing Salem, Winston, Marlboro and Kool smokers as less-educated, tending to have Tupperware parties, use Prell shampoo and buy generic brands.
Title The Smoker Universe
Date 1986
Type Presentation Materials
Bates 507168967/8970
Collection Mangini
Pages 4
URL: http://legacy.library.ucsf.edu/tid/jka72d00
