VMS
VMS is a commercial media monitoring service. For a fee, it tracks and provides copies of footage from advertisements and news. According to the VMS website, its "mission is to provide senior corporate executives, chief marketing officers and their advertising, marketing and public relations agencies with Integrated Media Intelligence solutions that help protect against competitive threats, while informing strategies for success."
"VMS records and monitors thousands of hours of television and radio broadcast news in over 100 top U.S. and international markets everyday enabling it to proactively manage public relations efforts whenever broadcast or Internet news of interest occur," VMS states. [1]
Personnel
- Peter Wengryn, President/CEO
- Mike Giovia, VP of Marketing and Public Relations
Contact information
1500 Broadway
New York, NY 10036
Phone: 1-800-VMS-2002
Email: sales AT vmsinfo.com
Web: http://www.vmsinfo.com
Other SourceWatch resources
External links
- "VMS Names New President/CEO: CFO named as new President/CEO", Media Release, October 17, 2002.
- Erica Iacono, "VMS debuts broadcast interaction product", PR Week, May 18, 2005. (Sub req'd.)
