WVVA-6, NBS (TV Station)
|Fake TV News: A CMD Special Report|
|This article is part of the Center for Media and Democracy's special report, Fake TV News: Widespread and Undisclosed.|
Click here to read the report summary.
WVVA-6 is a Bluefield, West Virginia television station and an affiliate of the NBS television network.
Use of Video News Releases and/or Satellite Media Tours
In the 5pm news bulletin on January 30, 2006 the station broadcast an edited and re-voiced video news release (VNR) produced by D S Simon Productions for Matrixx Initiatives on a flu-related dehydration treatment, Zicam. The broadcast item removed all references to Zicam. 
WVVA-TV NewsChannel Six
Rt. 460 Bypass
Bluefield, WV 24701
- Audio news releases
- Brand Hype
- Branded Entertainment
- Media releases
- Satellite Media Tours
- Radio Media Tours
- Public Service Announcements
- Video news releases: PR for California's Schwarzenegger administration
- Diane Farsetta and Daniel Price, "Fake TV News: Widespread and Undisclosed: A multimedia report on television newsrooms' use of material provided by PR firms on behalf of paying clients", Center for Media and Democracy, April 6, 2006.