W. Kip Viscusi
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Kip Viscusi (actual name William Kevin Viscusi) is a Professor of Law and Economics at Harvard Law School and a life-long tobacco lobbyist who has been sent by the US Tobacco Institute on 'fire-fighting' incursions to foreign lands when threats to the industry emerge.
He says that his research focuses on the economics of individual and societal responses to risk and uncertainty. Viscusi has published numerous books and articles on these topics.
Viscusi has stated that “As measured by short-run price responsiveness, people are no more addicted to cigarettes than they are to lawyers or the opera.” People are no more addicted to cigarettes than they are to lawyers or the opera.”
He was used as an expert in Mississippi's lawsuit against the tobacco industry and he was sent on a fire-fighting expedition to Australia when that country was moving to introduce the world's first plain packaging legislation -- forcing the tobacco companies to include graphic images of smoking-induced health outcomes on an unattractive pack design.
|Kip Viscusi (Doc Index)|
W. Kevin ('Kip') Viscusi is described on Vanderbilt University Law School's Web site as "University Distinguished Professor at Vanderbilt University, with primary appointments in the Law School, Owen Graduate School of Management, and Department of Economics. Prior to joining Vanderbilt, Viscusi was Cogan Professor of Law and Economics at Harvard Law School, Consultant to Philip Morris--Defense Expert-Economist." 
In 1994 Kip Viscusi was a Duke University economist. He found it profitable to write extensively on the economics of smoking and the Washington Post designated him the "Reagan Administration's expert on the value of life."  His value to the tobacco industry is that Viscusi maintains that smoking in the workplace is not all that expensive to employers. He has said,
If you want to look at the costs imposed by smokers, you have to look at all insurance costs, not just health costs. At least from a societal standpoint, smokers actually save us money because they die sooner, and if you have a pension plan, they're a bargain. It's a morbid thought, but that's the way it plays out.
Involvement with the tobacco industry
Professor Viscusi has served as both a consultant and expert witness for the tobacco industry on secondhand smoke issues. According to a 1995 Tobacco Institute budget, he was paid a total of $32,810 for comments and testimony he gave on the industry's behalf during 1994 and 1995 to help the industry counter Occupational Safety and Health Administration (OSHA) and U.S. Environmental Protection Agency (EPA) efforts to address secondhand smoke issues in the workplace. 
Professor Viscusi's writings on smoking issues--costs, taxation, secondhand smoke and youth smoking--have invariably been supportive of the tobacco industry.
Economic arguments involving smoking
In October 1994, the National Bureau of Economic Research (NBER), an organization which received support from Philip Morris, issued a paper by Viscusi called "Cigarette Taxation and the Social Consequences of Smoking" in which Viscusi argues that smokers actually save society money by dying earlier than nonsmokers. Viscusi said that smokers live long enough to pay taxes, but not long enough to draw retirement pensions, nursing home costs, for example. Viscusi claims that every pack smoked saves Americans $1.19 in pension and social security payments (in 1994 dollars).
Viscusi's primary argument in support of the tobacco industry -- that smokers save society money through their early deaths, as well as a corresponding argument that nonsmokers cost society more by living longer -- has persisted into 2009. In an April, 2009 Associated Press article, reporter Erica Werner wrote that
House members described huge health care costs associated with smoking as they approved landmark legislation last week giving the Food and Drug Administration authority to regulate tobacco products. No one mentioned the additional costs to society of caring for a nonsmoking population that lives longer ... However, smokers die some 10 years earlier than nonsmokers, according to the CDC, and those premature deaths provide a savings to Medicare, Social Security, private pensions and other programs ... Vanderbilt University economist Kip Viscusi studied the net costs of smoking-related spending and savings and found that for every pack of cigarettes smoked, the country reaps a net cost savings of 32 cents.
Viscusi himself describes his argument that smokers' early deaths saving money as "ghoulish."
Documents & Timeline
1997 June 25 Viscusi's claims that smokers save society money by dying early have been quoted by a number of tobacco industry supporters, and have been utilized by the Philip Morris's main boardroom law firm Arnold & Porter. An article in the Washington Times Patrick Buchanan stated,
Smokers already pay Medicare and Medicaid taxes; they already pay extra for any problems created by smoking in the 23-cents-a pack federal tax on cigarettes. And since they die younger, smokers receive less in health benefits than all the rest of us."
1999 Feb 5 A "privileged and confidential" Philip Morris document titled, Smokers Pay Their Own Way According to Various Commentators states:
George Will: "Most important, users of cigarettes -- the world's most heavily taxed consumer good -- save society money because one in three of them dies prematurely, thereby minimizing the drain on public pension and nursing home entitlements, see "From Cash Crop to Cash Cow:How Tobacco Profits State Qovernments"in regulation quarterly, by W.Kip Viscusi of Harvard Law School"
Business and economics columnist Robert Samuelson has said,
Nor do smokers -- and the tobacco industry -- impose huge economic costs on the rest of society. Just the opposite: Smokers more than pay their own way. They already pay steep cigarette taxes and, by dying early, create future savings in health costs, nursing home care, Social Security, and pensions. Even without the taxes, the savings smokers create by early death may exceed the costs they impose by 40 percent, estimates Harvard economist W . Kip Viscusi. Just because this argument is freakish and awkward is no reason to ignore it.
James Glassman has said:
Understand that careful analysis by Harvard's Kip Viscusi and other scholars has found that, already, 'smokers save society 32 cents per pack,' because they die earlier and don't incur Social Security costs."
Publications by Kip Viscusi
- Cigarette Taxation and the Social Consequences of Smoking, National Bureau of Economic Research, 1994
W. Kip Viscusi, Ph.D.
Harvard Law School
Cambridge, MA 02138
Phone: (617) 496-0019
Fax: (617) 495-3010
Email: kip AT law.harvard.edu (substitute "AT" with an @ sign)
- Biographical information on Kip Viscusi, on Harvard University web site
- Curriculum vitae of Kip Viscusi on Harvard University web site
- Philip Morris-commissioned economic report on smoking in the Czech Republic Public Finance Balance of Smoking in the Czech Republic Wall Street Journal, July 26, 2001.
- W. Kip Viscusi Smoke-Filled Rooms: A Postmortem on the Tobacco Deal New York: Free Press, 1998. At page 172
- Vanderbilt University W. Kip Viscusi Faculty Detail. Web page, accessed November 9, 2009
- Philip Morris Privilege Log 11/22/02W Viscusi, W. Kip, accessed APril 10, 2009
- Washington Post, September 18, 1994
- Vanderbilt University Law & Economics Biography of W. Kip Viscusi, accessed April 9, 2009
- Frank Swoboda and Martha M . Hamilton, The War on Workplace Smoke Goes Nationwide, Washington Post, September 18, 1994
- Tobacco Institute TI-PAD Budget for ETS Related Issues. Expert Witnesses used in 1994 Budget. 1994. 8 pages. Bates No. TI01810153/0160
- Bruce S. Brown, Philip Morris Economic Study of Smoking Memo. 1 page. June 2, 1995. Bates No. 2073892411
- W. Kip Viscusi Cigarette Taxation and the Social Consequences of Smoking NBER Working Paper No. 4891. Issued in October 1994. Also published in Tax Policy and the Economy, vol. 9, ed. James M. Poterba, MIT Press 1995
- Newsweek Puff Price Health. December 12, 1994
- Erica Werner, OneNews Now.com/Associated Press FACT CHECK: Do smokers cost society money? AP Latest Headlines. April 7, 2009
- Arnold & Porter Smokers Already Pay Their Fair Share of Federal Medical Costs Report. February 5, 1999. 2 pp. Bates No.2065126717/6718