60 Plus Association
This article is part of the Center for Media & Democracy's spotlight on front groups and corporate spin.
On its Web site, the 60-Plus Association describes itself as a "non-partisan seniors advocacy group with a free enterprise, less government, less taxes approach." They list their main issues as the "death tax" (estate tax), energy, health care and Social Security. 60 Plus is registered as a 501(c)(4) non-profit with the Internal Revenue Service.
In its 2008 annual return to the IRS, 60 Plus states that it "protects the rights of senior citizens through educating and informing them on consumer affairs and financial welfare. The association monitors federal laws affecting senior citizens and makes their views known to decision makers within federal government. Also, the association, through seminars, meetings, newsletters, mailgrams, petitions and letters to its supporters, encourages senior citizens to become involved in taking legislative action by expressing their views on various issues to members of Congress. 60/Plus supporters furthermore exercise their First Amendment rights in various manner by petitioning their government on various issue affecting their economic and social well-being. 60/Plus sponsors seminars, meetings and press conferences with radio, newspaper and television interviewers in Washington D,C and other locations throughout the United States to promote is message of tax fairness to seniors.
However, a February, 2003 report in the AARP Bulletin called 60 Plus a front group for the pharmaceutical industry. The author, Bill Hogan, wrote that 60 Plus, along with Senior Coalition and United Seniors Association, "claim to speak for millions of older Americans, although as recently as 2001 none of the three listed any revenue from membership dues on their tax returns." The article added: "virtually all of their largest contributions in recent years have come from the same source -- the nation's pharmaceutical industry."
The 60 Plus Association is described in an article posted November 1, 2009 on FireDogLake.com as a Big Pharma front group. FireDogLake reported that the group has "ties to the national GOP" and is "almost fully funded by the pharmaceutical industry." The 60 Plus Association is reported to have been a front for Big Pharma since it's inception.
- 1 Influencing the 2012 Election
- 2 Funding
- 3 Opposing healthcare reform
- 4 Positions on Energy and the Environment
- 5 Response to Hurricane Katrina
- 6 Ties to right-wing direct mail firm
- 7 Public relations
- 8 Lobbying and political donations
- 9 Personnel
- 10 Contact information
- 11 Articles and resources
Influencing the 2012 Election
While the 60 Plus Association claims to be "non-partisan", it endorses exclusively Republican candidates, and runs attack ads aimed at Democrats. During the 2012 Election cycle, the 60 Plus Association focused mostly on Senate races, attacking Tim Kaine of Virginia with a $770,000 ad campaign in late August. The group also made ad buys totaling $1 million against Sherrod Brown in Ohio, and $1.1 million against Bill Nelson in Florida. The group also ran a $545,000 ad campaign against Tammy Baldwin in Wisconsin.. Their ads generally target the candidate for supporting the Affordable Care Act, which they claim robs medicare of hundreds of billions of dollars, putting seniors at risk (when in fact the medicare "cuts" are a cost-saving measure supported by many Republicans, including the 2012 Republican ticket of Mitt Romney and Paul Ryan). 
The 60 Plus Association is a 501(c)4 nonprofit organization, meaning it does not have to disclose its donors despite spending millions to influence elections. Some of its donors are known.
In 2010, its largest known donor was the Center to Protect Patients Rights, another 501(c)4 that acted as a conduit for around $55 million in secret funding distributed to other nonprofit groups that attacked Democrats in the 2010 elections. The CPPR gave the 60 Plus Assocation $8.9 million in 2010, well over half the group's 2010 operating budget.
The 60 Plus Association, received $2.4 million from Center to Protect Patient Rights in 2011. The group spent $4.4 million in the current election cycle. More than half of that, $2.7 million, went to support Romney.  The group also received $2.6 million in 2009, and 9 million from Center to Protect Patient Rights.
The 60 Plus Association has grown considerably in recent years:
For fiscal year 2006, 60 Plus reported $303,275 in assets, $1,897,258 in income and $1,811,895 in expenses. The organization's single biggest expense was "postage and shipping," at $473,996. The same year, 60 Plus reported $15,196 in income from list rental.
For fiscal year 2008, 60 Plus reported $1,919,575 in revenue and $2,624,432 for expenses (including $441,180 for administrative costs).
For Fiscal Year 2010, 60 Plus reported $16,009,993 in revenue and $15,532,676 in expenses. They listed their largest single program expense as $13,444,014 toward "Providing Educational Awareness about the effect of Health Care Reform for seniors" 
Pharmaceutical industry backing
The 60 Plus Association has championed the pharmaceutical industry in mass mailings, press releases, lobbying and law suits since its inception. It was one of three associations that backed the "astroturf" issue ads of Citizens for Better Medicare (a drug industry front group) during the 2000 elections.
In 2002, 60 Plus fought state legislation that would create formularies, or lists of preferred, lower-cost prescription drugs for Medicaid patients. 60 Plus fought "such legislation in Minnesota and New Mexico," with assistance from the Bonner & Associates firm, which specializes in astroturf lobbying. "The firm's paid callers, reading from scripts that identified them as representatives of 60 Plus, urged residents to ask their governors to veto the legislation. Pharmaceutical giant Pfizer Inc. later said it had paid Bonner & Associates to make the calls," reported AARP. At the time, 60 Plus president Jim Martin denied "anyone was misled. 'The callers had an outline,' said Martin. 'This is an important issue that impacts people's health.'" 
"In its 2001 fiscal year, 60 Plus got a total of $275,000 from PhRMA (the Pharmaceutical Research and Manufacturers of America), CBM (Citizens for Better Medicare) and three drug companies (Merck, Pfizer and Wyeth-Ayerst) plus another $300,000 from Hanwha International Corp., the U.S. subsidiary of a Korean conglomerate with chemical and pharmaceutical interests -- amounts that made up about 29 percent of its revenue," reported AARP.
60 Plus supported a lawsuit by Pharmaceutical Research and Manufacturers of America against the state of Maine (in a "friend of the court" brief) for daring to try to pass a law that will authentically reduce prices for Medicare drugs by allowing the state to buy in bulk directly from manufacturers. It has also joined a lawsuit against the Federal Communications Commission regarding campaign reform (specifically in support of soft money for issue ads).
In the 2002 election campaigns, 60 Plus paid for issue ads on local radio and TV stations across the country saying that local Republican candidates "care for seniors" so much that they "passed a prescription drug bill" that "saved us from an inept government bureaucracy meddling with health plan benefits."
Opposing healthcare reform
Television ads claiming that the Obama administration plans to fund healthcare reform on the "backs of seniors" started appearing in August 2009 in California markets, including Los Angeles. The televised ad makes the following claims among others: "Congress plans to cut 500 Billion from Medicare," "Seniors May Lose Their Own Doctors," and "The Government, Not Doctors Will Decide if Older Patients are Worth the Cost," The ad ends by saying "Tell Congress, Don't pay for Health Care Reform on the backs of Our Seniors. They've sacrificed enough." The ads clearly state "Paid for by 60 Plus Association" and display the www.60Plus.org website at the end. The ads claims that the Affordable care act makes massive cuts to medicare and weaken the institution, a claim that has become a favorite line of attack for the organization, and the Republican Party as a whole. It has been refuted by numerous fact-checking organizations including Media Matters and Politifact
In 2009, 60 Plus also sent out mailings warning "that the proposed Medicare changes will mean 'longer wait times at hospitals and doctors offices, less money for new treatments, restrictions on care, prescriptions and what's best for you -- the patient!'"
60 Plus has rallied against previous healthcare reform efforts. In 1999, it claimed that the Clinton Administration's effort to provide a prescription drug benefit to Medicare beneficiaries" was "socialized medicine." 60 Plus' Roger Zion told the National Journal, "We have the best Medicare system in the world, and these people want to destroy it." He also claimed that the "prescription drug benefit would cripple pharmaceutical research and ultimately undermine the quality of health care in the United States."
60 Plus was a member of "Citizens for Better Medicare," an industry-backed effort opposing Medicare reform that spent tens of millions of dollars on ad campaigns in 1999 and 2000. Other "Citizens" members included the Seniors Coalition, United Seniors Association, Pharmaceutical Research and Manufacturers of America, National Association of Manufacturers and the U.S. Chamber of Commerce. A "Citizens" press release from September 2000 stressed "the need to add a private sector-based prescription drug benefit to Medicare," rather than a public -- or, as the press release called it -- a "big government plan" that would supposedly cause "many patients and senior citizens [to] lose their current private prescription drug coverage, have their access to the life saving medicine jeopardized by bureaucrats and see important drug research reduced."
Positions on Energy and the Environment
The 60 Plus association is a member of the Cooler Heads coalition, a network of climate change denial groups that includes Americans for Prosperity, the George C. Marshall Institute and the Heartland Institute.  The coalition is managed and financed by the Competitive Enterprise Institute. Spokesmen for the 60 Plus Association have spoken out against EPA efforts to regulate greenhouse gas producers numerous times: "going forward all nominees to the EPA will be thoroughly vetted on their views," Jim Martin, chairman of the organization suggested in 2012, "to ensure that environmental extremists and disciples of the phony global warming agenda do not serve within its walls." . The 60 Plus association also opposes any attempt to regulate offshore drilling  or decrease energy subsidies. 
Response to Hurricane Katrina
In September 2005, 60 Plus was part of a consortium of conservative groups -- along with the National Tax Limitation Committee, American Conservative Union and Americans for Tax Reform -- to call for "a measured response to [Hurricane] Katrina ... and a continuation of sound tax and regulatory policies." Under the banner of the "Tax Cut Working Group coalition," the groups "urged President Bush and Congress to emphasize private sector initiatives in the hurricane relief effort, and not abandon his agenda of tax relief in the wake of the disaster caused by Hurricane Katrina." The coalition's open letter on the matter stated, "While Katrina's effects have been vivid and widespread, this event should not serve as an excuse to change national policy priorities, nor to further dissipate the federal treasury. ... On-going tax rate reductions and Social Security reform should not be sacrificed on the altar of Katrina or 'deficit reduction.'"
Ties to right-wing direct mail firm
60 Plus chair James L. Martin worked for Republican direct mail guru Richard Viguerie. "It has been reported that the group's contract with Viguerie's firm allows it to use 60 Plus's contributor list 'in any manner, for any purpose, for its own account,' at least until 2003," reported AARP. In 1994, Viguerie "helped 60 Plus raise $1.3 million, but the organization was left with less than $93,000 after paying fees and expenses (including postage) to Viguerie's operation."
"The Seniors Coalition, 60/Plus and USA all have faced controversy because of their connections to Viguerie," the National Journal reported in 1995. "The Virginia-based direct-mail impresario helped launch all three groups, securing unusually tight control over their mailing lists. ... A federal grand jury in New York City began a probe of Viguerie in 1993, after The New York Times ran an article detailing how he had profited from his work for seniors' groups. ... Why set up three seniors' groups that share much of the same conservative philosophy? Critics say it was for one reason: to put more money in Viguerie's pockets. But leaders of USA and 60/Plus say they are proud of their association with Viguerie, who continues to handle their mailings. ... 'He's the finest, most decent human being I've ever known,' [60 Plus' James] Martin said of Viguerie. Martin proudly points to a passage in Viguerie's 1980 book, The New Right: We're Ready to Lead, that cites Martin as 'one of the conservative movement's foremost direct-mail copywriters.'"
Yet, according to Target Marketing, the "main provisions of an agreement between the charity 60/Plus Association and direct marketing" meant that, "[u]nder the terms of the contract, Viguerie - a for-profit agency - took in money while the non-profit 60/Plus went deeper into debt, presumably with most of that debt accruing to Viguerie & Associates." 
Hugh C. Newton served as a public relations consultant to 60 Plus. Newton -- who ran his own PR firm, Hugh C. Newton & Associates Inc., also worked for the National Right to Work Committee, Heritage Foundation, Liberty Foundation, Reader's Digest, Amway Corp. and the predecessor of the Pharmaceutical Research and Manufacturers of America. 
Lobbying and political donations
60 Plus spent $100,000 on lobbying in 2007, $400,000 in 2008, and $100,000 in each of the first two quarters of 2009, according to Lobbyists.info, a subscription-only online database. The group's in-house lobbyists include Amy Noone Frederick, formerly listed as 60 Plus' Executive Vice President; James L. Martin, President; Hugh C. Newton, Public Relations Contact; and Roger H. Zion, Honorary Chair. The group also retains two lobbying firms, Beau Boulter LLC (60 Plus is represented by former Republican Representative from Texas Beau Boulter) and Greener and Hook, LLC.
60 Plus also has a political action committee called the Senior Power Campaign Committee. The PAC, also called "Gray PAC," last reported financial activity in the 2004 election cycle.  It was most active in the 2000 election cycle, when it reported raising $246,514 and spending $231,203. The PAC donated $46,666 to federal candidates, 98% of which went to Republicans. It contributed more than $2,000 to Republican Senate candidates Rick Santorum, Rod Grams and Slade Gorton; and to Republican House candidates E Clay Shaw Jr, James E Rogan and Steven T Kuykendall.
From their website:
- James L. Martin - Chairmen, formerly President, paid $132,812 in fiscal year 2008. Martin claims to have given "George W. Bush his first political job ... way back in 1967."  Martin also "credits himself" with coming up with the phrase "death tax," as part of efforts to repeal the estate tax. 
- Amy Noone Frederick- Current President, former lobbyist and political consultant 
- Roger Zion - Honorary Chair
60 Plus' 2008 IRS report also lists the following officers:
Other Board members listed in their 2006 IRS report:
60 Plus Association
515 King Street
Alexandria, Virginia 22314
Phone: (703) 807-2070
Fax: (703) 807-2073
Email: info AT 60plus.org
Articles and resources
Related SourceWatch articles
- Astroturf Marketing
- Citizens for Better Medicare
- Front groups
- Health care
- Pfizer Inc
- Pharmaceutical industry
- Pharmaceutical Research and Manufacturers of America
- United Seniors Association
- Richard Viguerie
- Senior Coalition
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- GuideStar, 60-Plus Association, organizational profile, accessed May 23, 2013.
- 60/Plus Association, 60 Plus Association 2008 form 990, 60/Plus Association (via Guidestar), November 2008, page 10.
- Bill Hogan, Pulling Strings from Afar, AARP Bulletin, February 2003.
- David Dayen, Big Pharma Front Group 60 Plus Scaring Seniors with $2M Ad Buy, FireDogLake.com, November 1, 2009.
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- 60 Plus Association, About 60 Plus, organizational website, accessed September 2009.
- Public Citizen, "Citizens for Better Medicare: The Truth Behind the Drug Industry's Deception of America's Seniors Designed to Mislead America's Seniors," June 2000. (This report covers 60 Plus amongst other groups.)
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