CREDO (formerly Working Assets) is a private for-profit U.S. corporation that makes it's money from Cause-related marketing that offers mobile and long distance phone service, as well as a credit card service, to a politically liberal demographic.  It provides a small percentage of its annual profit to non-profit liberal and activist organizations. As Inger Stole writes, "Sometimes a company deliberately ties its identity so closely with its CRM efforts that it, by design or pure coincidence, appears to be a non-profit outfit itself. Working Assets, a for-profit company headquartered in San Francisco, is one example."  CREDO is formally allied with 350.org.
- 1 Business mission
- 2 Activism
- 3 CREDO urges switch from Republican funding AT&T
- 4 Name change
- 5 Organizations funded by CREDO/Working Assets
- 6 Personnel
- 7 Websites
- 8 Resources and articles
According to its website, CREDO/Working Assets was founded in 1985 to help people make a difference in the world by doing the things they do every day anyway. "Each time you use one of our services — CREDO Mobile, CREDO Long Distance or the Working Assets Credit Card — we automatically send a donation to nonprofit groups working for peace, equality, human rights and the environment. To date, we've raised over $65 million for progressive causes. But we're not just donating money, we're making change. Our CREDO Action Web site gives you the resources you need to stay up to date and speak out for the causes you support."
CREDO/Working Assets is a citizen-action group. In every phone bill, they update you on "vital issues and provide easy ways to speak out – with a free call or a low-cost advocacy letter sent on our members' behalf. We explain what's at stake and encourage you to make your voice heard. Every month, our members generate over 80,000 calls, letters and e-mails to Congress, the White House and corporate leaders regarding decisions of critical public concern."
CREDO urges switch from Republican funding AT&T
In 2010, CREDO sent out emails encouraging people to switch from AT&T phone service to the more liberal CREDO. The president of CREDO, Michael Kieschnick, pointed out the following:
- AT&T was the top contributor — with a $351,500 contribution — to members of the House Tea Party Caucus, led by the extremist Michele Bachmann (R-MN).
- AT&T contributed to the Senate Conservatives Fund, which raised money for Christine O'Donnell, Joe Miller, Ken Buck, Sharron Angle, and Rand Paul — all Republicans backed by the Tea Party.
- AT&T's political action committee was recently ranked by Opensecrets.org as one of the biggest political contributors in the 2009-2010 cycle.
In November 2007, Working Assets changed its name to CREDO.
- The names of its phone services are CREDO Mobile and CREDO Long Distance.
- Its credit card, however, kept its original name, Working Assets Credit Card.
Organizations funded by CREDO/Working Assets
- See list on website at: http://workingassets.com/Recipients.aspx
- Alliance for Justice
- Brady Center to Prevent Gun Violence
- Center for Constitutional Rights
- Center for National Security Studies
- Equality Now
- Family Violence Prevention Fund
- Gay & Lesbian Alliance Against Defamation
- National Center for Lesbian Rights
- National Coalition to Abolish the Death Penalty
- Planned Parenthood
Peace & international freedom
- Acción International
- Americans for Peace Now
- Amnesty International
- Center for Victims of Torture
- Doctors Without Borders
- Global Fund for Children
- Iraq Veterans Against the War
- Oxfam America
- Pathfinder International
- Urgent Action Fund
- America’s Second Harvest
- Campaign for America's Future
- Center on Budget and Policy Priorities
- Corporate Accountability International
- Media Matters for America
- Mother Jones Investigative Fund
- Ms. Foundation for Women
- Physicians for a National Health Program
- Project On Government Oversight
- United for a Fair Economy
- Alliance for Climate Protection
- American Rivers
- Center for Biological Diversity
- Environmental Working Group
- Ocean Conservancy
- Organic Farming Research Foundation
- Sierra Club Foundation
Voting rights & civic participation
- Center for Independent Media
- Citizens for Responsibility and Ethics in Washington
- Democracia U.S.A.
- League of Conservation Voters Education Fund
- New Organizing Institute
- Project Vote
- Rock the Vote
- USAction Education Fund
- Wellstone Action
- Michael Kieschnick, President and CoFounder
- Laura Scher, CoFounder and Executive Chair
- Drummond Pike, CoFounder
- Matt Stoller, Consultant
Resources and articles
- Jeffrey St. Clair, The Post-Modern Protest Blues, Designer Protests and Vanity Arrests in DC, CounterPunch, April 12, 2013.
Related SourceWatch articles
- Americans Against Escalation in Iraq
- Cause-related marketing
- Corporate Social Responsibility
- Democracy Alliance
- Becky Bond
- Website, Working Assets, accessed November 2010.
- Cause-Related Marketing: Why Social Change and Corporate Profits Don’t Mix Inger Stole, PRWatch.org, July 14, 2006.
- About page, Working Assets, accessed November 2010.
- "AT&T contributes money to Tea Party", Examiner.com, November 9, 2010.
- Ryan Kim, "Working Assets Wireless becomes Credo Mobile", San Fransisco Chronicle, October 31 2007.
- Michael Kieschnick Bio, New Politics Institute
- Laura Scher Bio, Credo, accessed November 2010.
This article may include information from Tobacco Documents Online.
|Search the Documents Archives of the Tobacco Industry|
|Legacy Tobacco Documents Library:|