Character merchandising
Jump to navigation
Jump to search
Character merchandising employs popular fictional characters to market products to children. One of the most ubiquitous examples is SpongeBob SquarePants.[1]
Articles and resources
Related SourceWatch articles
References
- ↑ Michele Simon, Appetite for Profit: How the Food Industry Undermines Our Health and How to Fight Back (Nation Books, 2006) pg 324