Global Climate Information Project
This article is part of the Center for Media & Democracy's spotlight on front groups and corporate spin.
The Global Climate Information Project (GCIP) was an organization created to sponsor an advertising campaign in the U.S. against the Kyoto Protocol agreement aimed at reducing greenhouse gas emissions internationally.
The GCIP was represented by Richard Pollock, a former director of Ralph Nader's group Critical Mass, who switched sides to become a senior vice president for Shandwick Public Affairs, the second-largest PR firm in the United States.
GCIP's ads were produced by Goddard*Claussen/First Tuesday, a California-based PR firm whose clients include the Chlorine Chemistry Council, the Chemical Manufacturers Association, DuPont Merck Pharmaceuticals, and the Vinyl Siding Institute.
Goddard Claussen is notorious for its "Harry and Louise" advertisement that helped derail President Clinton's 1993 health reform proposal. Its anti-Kyoto advertisements falsely claimed, "It's Not Global and It Won't Work." They also claimed that "Americans will pay the price. . . 50 cents more for every gallon of gasoline." Ironically, there was no treaty at that point, and no government proposals, then or now, have suggested a "50 cent" gallon gas tax.
- "Global Climate Coalition", Impropaganda Review, undated, accessed August 2004.
Returning to the Genre He Started"], Washington Post, November 29, 2004