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National Organization for Marriage
From SourceWatch
The National Organization for Marriage (NOM) is a 501(c)(4) organization formed to oppose efforts to legalize same-sex marriage in state legislatures. The NOM Education Fund is separately organized as a 501(c)(3) organization. The president of NOM is Maggie Gallagher.
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Talking points
NOM's Web site offers specific language for NOM supporters to use to oppose same-sex marriage, saying
THE MOST EFFECTIVE SINGLE SENTENCE: Extensive and repeated polling agrees that the single most effective message is: "Gays and Lesbians have a right to live as they choose, they don’t have the right to redefine marriage for all of us." This allows people to express support for tolerance while opposing gay marriage. Some modify it to “People have a right to live as they choose, they don’t have the right to redefine marriage for all of us.” Language to avoid at all costs: "Ban same-sex marriage." Our base loves this wording. So do supporters of SSM. They know it causes us to lose about ten percentage points in polls. Don’t use it. Say we’re against “redefining marriage” or in favor or “marriage as the union of husband and wife” NEVER “banning same-sex marriage.”[1]
Ad campaign against same-sex marriage
In April 2009, NOM targeted New Jersey "in a $1.5 million advertising campaign." The group also ran ads in Iowa, New York, Pennsylvania, Rhode Island and Vermont, the states deemed to be "the hottest battlegrounds on the issue right now." The television spots warned that supporters of same-sex marriage "want to change the way I live. ... That means wedding photographers and marriage counselors could be labeled bigots and sued if they oppose working with same-sex couples," they claimed. "It's obviously going to happen if gay marriage is the law of the land," Gallagher told the New Jersey Star-Ledger. [2]
Related Sourcewatch resources
Contact
National Organization for Marriage
20 Nassau Street, Suite 242
Princeton, New Jersey 08542
Phone: (609) 688-0450
Fax: (888) 894-3604
Email: contact@nationformarriage.org
References
- ↑ National Organization for Marriage About, organizational Web site, accessed July 29, 2009
- ↑ John Reitmeyer, "Same-sex marriage opponents target N.J. in $1.5M ad campaign," The Star-Ledger (Newark, New Jersey), April 8, 2009
