Peter Barnes was president of Philip Morris Asia. He was described in a biographical note as having "had a long career with the Philip Morris Group (now Altria Group), one of the world's leading consumer marketing organizations." 
"His experience with Philip Morris was gained across a number of its wine and tobacco businesses in the USA, the UK and Asia. Prior to his retirement from Philip Morris, Mr. Barnes was president of Philip Morris Asia. He is a director of Ansell Limited, Metcash Trading Limited and chairman of Samuel Smith & Son Pty Ltd. Mr. Barnes is also chairman of Intermilling Limited (Malaysia). Mr. Barnes is president of the Winemakers' Federation of Australia, the peak industry body representing Australian wineries," the biographical note states.
In a media release announcing his appointment to the board of News Corporation in April 2004, the company chairman and chief executive Rupert Murdoch stated "Peter has had a long and distinguished career in consumer marketing at the very highest levels around the world. At the Philip Morris Group, Peter was a senior executive in virtually all of the key markets in which News Corp. operates." 
- News Corporation, "News Corporation Elects Two New Directors: Resignation Of Graham Kraehe Becomes Effective", Media Release, April 16, 2004.
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