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From SourceWatch

One who poses as a news reporter or news anchor while pursuing another agenda might be called a pseudo-journalist. Similar to the derogatory term hack, pseudo-journalism involves impersonation of journalistic manners, sometimes with comical pedantry.

Pseudo-journalists use news formats to introduce topics of authoritative opinions, pretend to be researching a news item to gather information for other reasons and act as reporters to promote causes.

Also used to discredit legitimate journalists, or as a self-effacing admission of part-time or would-be journalists, newsletter editors or on-line contributors.

Examples: Rush Limbaugh, Michael Moore, Geraldo Rivera , Matt Drudge, Jon Stewart, Video News Releases