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Fisher-Price is a major global toy brand with sales of $1.4 billion in 2004. It is a wholly owned subsidiary of Mattel.


Fisher-Price became a publicly traded company in 1991. However in November, 1993 it was taken over by Mattel. Following Mattel's takeover of Tyco Toys in 1997 Fisher-Price became the "umbrella brand over all Mattel's infant and preschool lines." [1]

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