Doc Searls

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Doc Searls is a writer and speaker on topics that arise where technology and business meet.

He is the Senior Editor of Linux Journal, the premier Linux monthly and one of the world's leading technology magazines. He also runs the new Doc Searls' IT Garage, an online journal published by Linux Journal's parent company, SSC.

He is co-author of The Cluetrain Manifesto: The End of Business as Usual, a New York Times, Wall Street Journal, Business Week, Borders Books and bestseller.

He also writes Doc Searls Weblog. J.D. Lasica of Annenberg's Online Journalism Review calls Doc "one of the deep thinkers in the blog movement." Doc's blog is consistently listed among the top few blogs, out of millions -- by Technorati, Blogstreet and others.

Countless companies -- even industrial giants such as Coca-Cola -- have credited Cluetrain as both a wake-up call and a source of strategic insight about the conversational nature of today's networked markets, and the way in which they have redistributed the balance of power between supply and demand.

Doc also delivers clues in the form of speeches, presentations and workshops to companies such as Johnson & Johnson, Microsoft, Migros, Nortel Networks, Xoriant, and Borland; and at events such as LinuxWorld Expo, SOHO Summit, Government Technology Conference, CES, Comdex, Desktop Linux Summit, Linux Lunacy Geek Cruises, Digital ID World, BloggerCon, First Tuesday/Zurich, O'Reilly Open Source and Emerging Technology Conventions, JabberCon, PC Forum, Seybold and Demo.

A former radio personality, Doc has appeared on TechTV, CNBC, CNet Radio, KOMO-TV, KING-TV, and as a moderator and panelist at too many events to list here.

He is also a regular on two on-Web radio programs: The Linux Show and The Gillmor Gang.

Doc's marketing background dates from 1978, when he co-founded Hodskins Simone and Searls, which became one of Silicon Valley' leading advertising and public relations agencies. (HS&S was sold to Publicis Technology in early 1998.) Doc's marketing consultancy, The Searls Group, began as the public relations side of HS&S. Over the years he has worked with Hitachi, Sun, Apple, Nortel, Borland, ArrayComm , Motorola and other leading companies, in addition to many start-ups.

As a writer, his byline has appeared in OMNI, Wired, PC Magazine, The Standard, The Sun, Upside, Release 1.0, Wired, The Globe & Mail and many other publications. Much of his writing is archived in Reality 2.0 and

He also serves on the advisory boards of Jabber, Inc., PingID , SocialText and Technorati. [1]