Greg Sams

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Biographical Information

"Born in Los Angeles 1948, Gregory was brought up by parents with a keen interest in healthy eating. Mother Margaret cooked all the family's meals and baked wholemeal bread (you couldn't buy it then). Father Ken got into 'strange' things like yoga and Zen, often exhorting young Gregory to "keep off the beaten track." When he was three, the family moved to London, where he has lived most of the time since, with a few years interspersed in Germany, France, Nebraska and India.

"Gregory won numerous honours throughout his education, and was voted by fellow seniors at Central High School to be the schools' most intelligent guy. In the run-up to the famous Summer of Love, he went to college at U. C. Berkeley, the definitive hotbed radical campus of the Sixties. At the time, Timothy Leary was exhorting the youth of America to "turn on, tune in, and drop out." Gregory covered the first two bases in the last three months of 1966 and then, at a party celebrating New Year's Eve, he dropped out of the tree he was dancing in, and broke his back (no, he was not turned on at the time). He returned to the UK for rehabilitation.

"Soon after his release, in a wheelchair, from Stoke Mandeville hospital Gregory came to play a leading role in the introduction of natural foods to Britain. Having earlier been introduced to the macrobiotic diet by his brother Craig Sams, Gregory now found himself picking up the reigns from him, midway through plans to re-open a short-lived illegal restaurant in a new legal venue. An unexpected crisis prevented Craig from reaching completion, and Gregory ditched his return to university to get the restaurant opened, and spread the word about how food can change our lives. It had to be done.

"He christened the restaurant Seed and called the menu Tomorrow's You. It soon became the favourite culinary watering hole for the cream and the whey of 1960's hippie community, from John and Yoko to those taking up the offer of a free meal. It also became the seed of the British market for natural and organic foods. That seed sprouted in 1969, when Gregory opened Ceres, the UK's first natural food shop, in All Saint's Road. It sold strange stuff like organic brown rice, miso, sunflower seeds, chick peas, tahini and even seaweeds. Customers of Seed could now cook these new natural foods in their own homes.

"There was nothing easy-to-digest out there about eating naturally or organically and in balance with the planet. This prompted Gregory to introduce Harmony magazine in 1968, publishing, distributing and partly penning three editions whilst running the restaurant. ...

"Between 1971 and 1978, Gregory and Craig were involved as their father Kenneth published pioneering magazine Seed, the Journal of Organic Living... Gregory ran Harmony Foods for the next 12 years, expanding at such a rate that by 1982 it was in its sixth premises, shifting hundreds of tons of wholesome foods weekly, and experiencing growing pains - serious ones. It was not good, and complicated. Grounded at home for a few months with hepatitis, Gregory came up with a product idea designed to re-vitalize the company - creating and christening the original VegeBurger and registering the trade mark...

"A shop was called for, and in late 1990 Gregory opened Strange Attractions - the world's only shop ever dedicated to chaos theory. At the time nobody was making any products that displayed or utilized the beautiful images to be found with fractal structures. Countless hours were spent traveling through fractal universes on his computer, which churned through the night processing the gwodzillions of calculations needed for deep-dive poster resolution... In 1998, after four years of writing and distilling, he was ready to publish Uncommon Sense - the State is Out of Date, expressing within it the vitally important lessons that chaos theory has for how we live our lives and govern our society - inseparable concepts. Writing this book changed Gregory's life, as well as that of tens of thousands of its readers. It went online a few years later...

"Since the first Sunrise of 2000, Gregory has been working on his next book, now published by Weiser Press throughout the English-speaking world. In Sun of gOd - Discover the Self-Organizing Consciousness that Underlies Everything, he re-introduces us to the most important element in our lives and takes a new look at the familiar world we know, in the light of a conscious Sun. "[1]

Praise for Sun of gOd

“Sun of gOd presents a perfectly outrageous hypothesis: The sun is a conscious, living organism residing in a thriving galactic community, thinking stellar thoughts that span the entire universe. Surely this is nonsense. Except that the more you read the more a conscious universe begins to make sense. Gregory Sams’ book is a clearly written and persuasively reasoned argument to think about the sun in a radically new and refreshing way.” - Dean Radin, PhD, Senior Scientist, Institute of Noetic Sciences [1]

Resources and articles

Related Sourcewatch


  1. Greg Sams Story, organizational web page, accessed June 18, 2012.