Keith Appel

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Keith Appel, a Republican media consultant, said that the Web-based Drudge Report, which rose to prominence during the Clinton years, is playing a leading role again.

"That Web site is read by millions of conservatives and just about every conservative talk radio host in the country," Mr. Appel said, noting a headline that said, "After Reagan Week, Now Comes Clinton Summer." "The airwaves are hot with it already, bringing back all the bad news about the Clinton impeachment, lying under oath, the stain he has brought on the presidency. It helps remind people that the Bush administration is the antithesis of Clinton."