Patricia Karpas

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Biographical Information

"Patricia Karpas, MBA, is currently head of Digital Strategy and Marketing for Gaiam TV, a division of Gaiam Inc., a lifestyle media and e-commerce company, with a focus on health, wellness, yoga, personal growth and ‘conscious media’. In this role, she is responsible for strategic, digital and brand marketing for this streaming video subscription service. Previously, she was President of Karpas Ventures, a consulting company that specialized in digital media for emerging start-ups, media companies and non-profits with an emphasis on health, wellness and social responsibility. Her portfolio of consulting clients at Karpas Ventures included companies like Discovery Communications, Time Inc. Digital Entertainment and Style Group, Time Inc. Lifestyle and Health Group, NBC’s I Village, Martha Stewart Living Omnimedia Whole Living Brand and Zazengo, a social media start-up. For the first 18 years of her business career, she worked in areas related to Entertainment and Media. From 2001 to 2007, she was General Manager of AOL Television, where she created the AOL online television channel and was responsible for the development of Joint Ventures with Networks and Studios. Before joining AOL in 2001, she spent 11 years with NBC where she served as an executive in the broadcast, cable and digital divisions, including CNBC, NBC, and NBC Interactive. While at, she lead the development of innovative, interactive business strategies for NBC programs like Saturday Night Live, The Tonight Show, ER, and The Olympics. Prior to joining NBC, Karpas spent six years with Time Warner Cable where she was responsible for retention marketing. In addition to New York Zen Center, Patricia also serves on the Board of Trustees of Continuum Health Partners/Beth Israel, and she serves on the Board of Advisors for the Artists for Charity’s Ethiopian Orphanage. Patricia currently splits her time between NYC and Boulder, Colorado." [1]


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  1. New York Zen Center for Contemplative Care Who we are, organizational web page, accessed December 28, 2013.