"Prior to starting Welford Investments, Petar Cvetkovic served as Chief Executive Officer of DX (Group) Plc from April 2010 until July 14, 2017. While Petar was CEO of DX Group he returned the business to bottom line growth in the first year, achieving £34m EBITDA in year four. In his fourth year at the helm, Petar also led the business to the largest AIM fund rise at the time of £200m, successfully IPOing the business in February 2014.
Before joining DX, Petar held numerous senior roles in the industry including Managing Director of City Link at Rentokil Initial plc since February 2008, Chief Executive Officer of Target Express Ltd., Managing Director of DFDS Logistics and UK Managing Director of Norbert Dentressangle.
"Petar currently holds the title of Chairman at the Individual Protection Service, IPS. IPS, provides a ‘free-to-use’ service where individuals can protect themselves from unwarranted cold/nuisance marketing. Previously Petar Cvetkovic has acted as a Non-Executive Director for Crawford Healthcare and Non-Executive Director and Co-Founder for online fashion brand boohoo.com plc. Other
"He is a passionate supporter and sponsor of Leicester Tigers rugby club, and a season ticket holder at Arsenal football club. Petar is also a Patron of the Footprints Foundation and avid supporter of the Matt Hampson Foundation."