Salesforce Foundation

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"When Marc Benioff started in 1999, he knew that he wanted to incorporate philanthropy into his business practice from the start. Just a year after he founded the company, he used his personal resources to launch the Foundation. At that time, Mr. Benioff had a simple, but powerful, vision for the Foundation—donate 1% of equity, 1% of his employees' time, and 1% of his product to improving communities around the world.

"Known as the 1/1/1 model, Mr. Benioff's original vision still guides the Foundation and has inspired many other companies, like Google, to adopt an integrated philanthropy model." [1]


Accessed December 2013: [2]



Resources and articles

Related Sourcewatch


  1. Salesforce Foundation Mission, organizational web page, accessed December 9, 2013.
  2. Salesforce Foundation Team, organizational web page, accessed December 9, 2013.