Steve Troy

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Steve Troy "is the founder or co-founder of 20 sustainability oriented businesses, including the Jade Mountain and Real Goods catalogues. Countries of current operation include Colombia, Nigeria, Nepal, Indonesia, Kenya, and Tibet. The Sustainable Village provides access to nearly 10,000 products. The company subscribes to the code of E.F. Shumacher ("small is beautiful") for problem solving: "small, simple, inexpensive, and nonviolent." Steve has partnered with Paul Polak, founder of I.D.E. and designer of an award-winning human powered pump." [1]

Resources and articles

Related Sourcewatch articles


  1. Who we are, Green World Campaign, accessed October 15, 2008.