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Got An Example of Greenwashing You'd Like to Add?

To submit an example for possible inclusion in our collection just click on the 'edit this page' tab above and post a note under here.

  • Start your nomination with a * and then identify the company/organisation, write a brief description of what the example is, why you consider it to be greenwashing and include any relevant weblinks. Then add a couple of words in the "summary" bar below describing your example and click on "save page". That's all ... and thanks. --Bob Burton 02:21, 18 April 2007 (EDT)

Terrachoice Environmental Marketing Inc.

Terrachoice is a for-profit company that created a bias marketing campaign to push Ecologo (the logo they manage). They never showed us the products that 'sinned', therefore they are greenwashing themselves. This is clearly explained elsewhere (1).

Moreover, I bought some Ecologo products a while back and noticed greenwashing on the labels. What a farce; that makes Terrachoice and Ecologo sinners! This prompted me to check out Ecologo standards. I was surprised to learn that they are so old they cannot possibly represent environmental leadership anymore? Others only have a single or a few criteria statements (another sin?); where is the life-cycle approach they promised on their website (another sin)? Check out their website and download the standards and see for yourself… Shame on Terrachoice for pointing the finger at others. In my opinion, most eco-labels are not worth paying extra money, because we have no real idea of the environmental savings. All we have here is marketing spin and a very bad marketing campaign. (2) Beware!



Carbon offsets

  • Generation Investment Management LLP. This company sells carbon-offsets to greenwash the images of rich liberals like company chairman and founding partner Al Gore.

Reference: February 28, 2007 The Profit of Doom

These carbon-offsets are Kyoto-like extortion payments. The company doesn't actually reduce consumption by anyone, it provides them with a method to ransom their guilty conscience and allows them to continue their excessive carbon footprint lifestyle. The ransom is paid to rich entrepreneur and former US Vice President Al Gore in exchange for good greenwashed press.

Reference: Al Gore's Inconvenient Loot

Reference: Maurice Strong, Al Gore Creators of carbon credit scheme cashing in on it

Reference: THE HEAT IS ON Gore's 'carbon offsets' paid to firm he owns

thanks I'll have a look at it - a small page has already been started on Carbon offsets. --Bob Burton 16:11, 20 April 2007 (EDT)