The Food Industry Campaign to Undermine 'Chew On This'

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Sections of the food industry have launched a major PR campaign aimed at countering the impact of the book "Chew on This: Everything You Don't Want to Know About Fast Food" by Eric Schlosser and Charles Wilson. They have launched a website titled Best Food Nation.

"Who's After Schlosser" is an article in the in 5/15/06 Advertising Age. [1] reporting that "The site Best Food Nation was registered on May 3 to Charlie Arnot, president of CMA Consulting, Kansas City, Mo., an issues management, public relations and communications firm. Mr. Arnot is a long-time pork industry consultant and worked for Premium Standard Farms. Best Food Nation has links to groups such as the American Council on Science and Health , which at one time received 40% of its funding from companies including Burger King, Kraft Foods, PepsiCo and Coca-Cola Co. Fasttalknation.com says it's sponsored by TCSDaily.com, a Web site of Tech Central Station, published by public and government affairs firm DCI Group, Washington, DC. On the TCS site, it lists "a small group of sponsors," including the American Beverage Association, McDonald's Corp., ExxonMobil, General Motors Corp. and Merck." Here is the attack on Schlosser on Tech Central Station's website, a website funded in part by McDonald's: [2]


The Book That Sparked The Food Industry's Fury

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