WWTV-9, CBS (TV Station)
|Fake TV News: A CMD Special Report|
|This article is part of the Center for Media and Democracy's special report, Fake TV News: Widespread and Undisclosed.|
Click here to read the report summary.
WWTV-9 is a Tustin, Michigan-based television station and a part of the CBS network.
Use of Video News Releases and/or Satellite Media Tours
In the 6am news bulletin on March 20, 2006 the station broadcast an edited and re-voiced version of a video news release (VNR) produced by Medialink Worldwide designed to help General Motors Corporation recruit young mechanics. 
- Clips from a video news release, "Smokeless Tobacco: A Call for FDA Regulation," were used by 69 television stations for stories on April 26 and April 27, according to ORBIS Broadcast Group, a tracking service. ... WWTV, Tustin, MI
Response to Report
On April 22, 2006, WWTV-9 news director Kevin Dunaway emailed in response to a viewer complaint about the General Motors VNR, "We actually didn't air this clip in a fashion that you would think. We have a policy at 9 and 10 news against VNR's. If you would like , I can send you a clip of what aired and you can be the judge. Thanks for your email, and you can depend upon 9 and 10 news in the future for not airing this type of stuff!"
PO Box 627
Cadillac, MI 49601
Phone: 1-800-STAR-910 and 616-775-3478
- Audio news releases
- Brand Hype
- Branded Entertainment
- Media releases
- Satellite Media Tours
- Radio Media Tours
- Public Service Announcements
- Video news releases: PR for California's Schwarzenegger administration
- Diane Farsetta and Daniel Price, "Fake TV News: Widespread and Undisclosed: A multimedia report on television newsrooms' use of material provided by PR firms on behalf of paying clients", Center for Media and Democracy, April 6, 2006.