Winston Bao Lord

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Biographical Details

"Winston Lord has twenty years of public relations, political, and business experience in Washington, D.C., and he has built an extensive network of contacts, formed broad coalitions, and shaped public opinion. Throughout his career, he has worked closely with and been a key strategist for some of the nation’s most respected and influential leaders.

"Most recently, Winston was a Principal at Portfolio Logic, a private equity firm. Its founder, Jeff Zients, now serves as President Obama’s Chief Performance Officer and Deputy Director for Management at the Office of Management and Budget.

"For seven years, Winston directed the Washington Baseball Club, a coalition of national business and philanthropic leaders that helped return Major League Baseball to Washington, D.C. after a 34-year absence. The group included General Colin Powell, America Online Founding CEO Jim Kimsey, Atlantic Media founder David Bradley, Vernon Jordan, and others. He served as the top strategist, chief spokesman, and a principal liaison to Major League Baseball, national and local elected officials, and business and civic leaders.

"Prior to his work with the Washington Baseball Club, Winston built a PR and advertising firm that delivered media consulting services to select national organizations. His clients included General Colin Powell’s America's Promise Alliance, Juvenile Diabetes Research Foundation, National Geographic Channel Asia, and Priceline. He was also a Senior Vice President at Stevens, Reed, Curcio & Company, where he led the strategic development, execution, and production of television and radio ads for over fifty Presidential, Gubernatorial, and Senatorial campaigns. Winston has won nineteen national advertising awards...

"Mr. Lord is an active member of several non-profit boards including E.L. Haynes Public Charter School, The Washington Ballet, and The Urban Alliance. In addition, Winston co-chairs the Washington Ballet’s Jete Society Gala, the Duke Ellington Jazz Festival’s Ovation Society and the Greater Washington Sports Alliance’s BeneFIT Gala." [1]

He is the son of Winston Lord and Bette Bao Lord.

Resources and articles

Related Sourcewatch


  1. Winston Bao Lord, Three Ships Media, accessed January 19, 2011.
  2. Board, Urban Alliance Foundation, accessed January 19, 2011.