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Advertising industry
Many of the major public relations companies are subsidiaries of advertising companies. Most advertising is designed to be highly visible in identifying the sponsor of the product they are attempting to sell to potential consumers. While paid advertising is often one small component of a public relations campaign, the most powerful public relations influence is where the connection between the sponsor and the messenger is invisible.
While public relations practitioners seek to claim a larger share of the marketing budget, the advertising industry is much larger than the public relations industry.
The advertising industry - aside from its direct interest in the PR industry - also lobbies to protect its own interests. For example, the advertising industry in the US and New Zealand are one of the major beneficiaries of the relaxation of government regulations preventing 'direct-to-consumer advertising' of drugs. In some cases advertising companies have refused to accept political advertisements they disagree with.
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Advertising companies
- American Target Advertising
- Campbell-Ewald
- Curtis Jones and Brown
- DoubleClick
- Frankel
- GSD&M
- Incepta Group
- JWT
- Ketchum
- Lamar Advertising Co
- Leo Burnett Worldwide
- McCann Erickson Worldwide
- Montgomery Zukerman Davis
- Ogilvy & Mather Worldwide
- Publicis Groupe
- Saatchi & Saatchi
- Walt Klein & Associates
- Zenith Media Services, Inc.
Advertising Industry Trade Associations (by region)
Global
Asia-Pacific
- Australian Association of National Advertisers (Australia)
- Japan Advertising Federation Japan
- Asian Federation of Advertising Associations (AFAA) Malaysia
- Malaysian Advertisers Association Malaysia
North America
- Advertising Standards Canada Canada
- American Advertising Federation (US)
- American Academy of Advertising United States
- American Association of Advertising Agencies (A.A.A.A.) United States
- Association of National Advertisers (ANA) United States
- The Advertising Council Inc. United States
Europe & Russia
- Advertiser Association Russia
- Advertising Standards Authority Ltd. United Kingdom
- The Advertising Association United Kingdom
- European Advertising Standards Alliance (EASA) Belgium
Africa
- Association of Advertising Agencies Ltd. South Africa
- Advertising Standards Authority of South Africa South Africa
Related SourceWatch articles
External links
- Douglas J. Wood, "Top of Mind: Graft: A Nightmare On Madison Avenue", Brandweek.com, June 27, 2005.
- "The public relations industry: Do we have a story for you!", The Economist, January 19th 2006.
- Richard Williamson, "Report: Bush Spent $1.4 Billion on 'Spin'," Adweek (Brandweek), February 14, 2006.
