Bestype Office Environments
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Bestype Office Environments conducted seminars on workplace smoking for the Tobacco Institute. In return it received valuable services, such as advertising and promotion, and the production of a range of booklets, etc. The Tobacco Institute also paid Ogilvy & Mather PR to provide assistance, and for Fleishman-Hillard to conduct Bestype staff on speaking tours.
Documents & Timeline
- recruiting indoor air quality (ETS/ventilation) scientists.
- They have identified six additional ETS scientist who are now reviewing the scientific literature.
- testing the effectiveness of ACVA/HBI's advertising campaign and direct mail program. They are investigating the feasibility of broadcast ads.
- Litigation Program
- Lawyer John Fox is conducting legal seminars on workplace smoking - supposedly co-sponsored by Pillsbury Madison & Sutro with the Institute of Applied Management and Law
- Fox's associate Dennis Duffy will also conduct legal seminars
- Mario Obledo the ex-Executive Director of League of United Latin American Citizens (LULAC) will also conduct seminars
- Baltazar Bacca executive director of the Hispanic National Bar Association will also conduct seminars.
- Bestype Office Environments are promoting a workplace smoking program among architects
- Washington Legal Foundation will release their smoking policy research to the media to counter the BNA (?) claims.
A more comprehensive time-line with staff allocations gives more details of these activities -- and little doubt of the role the Tobacco Institute played with ACVA, NEMI, Bestype, etc. Such as:
- PROJECT: Promote ACVA via advertising and direct mail in conjunction with Gray Robertson media tours for remainder of 1988.
- PROJECT: Continue promotion of NEMl's indoor air quality services through September, 1988. (IAQ Newsletter, NEHI Brochure & Promotional Video or Slide Show)
- (Jeff Ross) NEMI newsletter/copy clearance.(10/13) NEMI newsletter/approval of layout (11/02) NEMI newsletter/camera ready art (11/04) [NEMI was scheduled to see and clear it only on 25 Sept. The whole operation (including a video/slide show) was controlled by the TI with the help of Ogilvy & Mather]
- PROJECT: Promote Bestype corporate smoking assistance program. "Obtain Bestype approval of business relationship." (08/19)
- (Sharon Ransome) Bestype seminars & ads - finalize materials. (10/05) Redirect workplace program to smokers/schedule media tours in selected markets.(10/17) Bestype general direct mail/commence promotion & distribution. (11/01) …etc.
- PROJECT: John Fox Seminars on Workplace Smoking Legal Issues: "These dates are proposed. Logistical considerations may dictate minor adjustments in the calendar."Raleigh/Durham, Portland Oregon, Cleveland, Seattle
- (John Lyons) John Fox seminars/report results on second seminar. (10/10) John Fox seminars/conduct third seminar (11/09) John Fox seminars/conduct fourth seminar (12/06) …etc.
- PROJECT: They are also identifying and training news IAQ and ETS spokespersons with the help of the lawyers Covington & Burling and the Sorell Schwartz IAPAG group from Georgetown University
- PROJECT: Launch N.I.C.E. program in mid-September, 1988. National Institute for Conflict Education (they were creating this from July 88 with help of Shook Hardy & Bacon and O&M)
- PROJECT: Promote Tollison & Wagner book "Smoking and the State" with "media training of authors" (6/13) and publication off book review (8/15)