Discover Tasmania

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Discover Tasmania is a television program broadcast by Southern Cross Television.

In its 2007-2008 annual report, Tourism Tasmania stated, under the heading of "Deliver targeted marketing programs to increase conversion" that "Tourism Tasmania undertook a strategic and integrated intrastate campaign to encourage Tasmanians to holiday at home. The campaign included the production of a 10 episode television series titled Discover Tasmania. The series reached 844,830* combined total viewers across all episodes. The campaign included the production and distribution of an intrastate magazine and the distribution of 200,000 copies of Our Island magazine through The Mercury, Advocate and Examiner newspapers. The campaign also included television advertising, direct marketing and web marketing. The Discover Tasmania television series is the only Tasmanian series of its type to be picked up for Network Broadcast on the Seven Network and regionally with Channel 7 affiliates. The series was also re-run in Tasmania and screened in NSW and Queensland."[1]

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  1. Tourism Tasmania, "Annual Report 2007-2008", page 23.

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