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WiserBusiness is part of the WiserEarth project announced by Paul Hawken in 2007. Its official website is: http://www.wiserbusiness.org/

On the website of his group, the Natural Capital Institute, the project is described as "an open source knowledge base upon which a global standard for responsible business behavior can be founded and cared for by the wider community. It will hone and standardize the criteria determining responsible business behavior, link customers' social and environmental priorities directly to companies via consumer feedback and company evaluation mechanisms, and supply companies with the latest solutions." [1]

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