Natural Capitalism

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Natural Capitalism is the term coined by Paul Hawken, Amory B. Lovins, and L. Hunter Lovins in their book of the same name.

The book argues that companies that adopt resource efficient technologies will be profitable business innovators that help solve environmental problems "and feel better about what they do".

The book documents numerous case studies where businesses have profited from rethinking their resource consumption. Based on these examples the authors evangalize that the reconciliation of business interests with environmental concerns can solve many of the world's pressing environmental problems.

The book has been widely acclaimed including in the UK by organisations such as the UK Energy Institute and London Health Observatory.

The book

Natural Capitalism websites


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